Chanin Nirapai
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Concept projectMobile-first booking flowNeeds validation

Beauty Consultation Booking Flow

A booking-flow concept that helps new beauty-service customers compare options, understand next steps, and request a consultation.

Problem

Beauty-service customers often need trust cues, service clarity, and a low-friction way to ask questions before booking.

Target Users

New customers comparing beauty services on mobile before deciding whether to book a consultation.

Business Goal

Hypothesis: make consultation requests clearer by reducing uncertainty and improving the booking path.

Process

The case study follows the UX process structure used in the Google UX Design Certificate: empathize, define, ideate, prototype, test, and iterate.

E

Empathize

Identify what a first-time customer needs before booking: service description, suitability, price range, safety cues, and contact options.

D

Define

Frame the problem around decision confidence and booking friction for mobile users.

I

Ideate

Design a flow that lets users choose a service, review preparation details, select a time, and submit a consultation request.

P

Prototype

Create a low-fidelity clickable prototype for service selection, scheduling, and confirmation.

T

Test

Ask participants to find a suitable service and request a consultation, then record friction points.

I

Iterate

Improve labels, booking step order, and confirmation copy based on observed issues.

Research Plan

Research items below are planned or assumption-labeled unless real evidence is added later.

  • Competitive audit of public beauty-service booking flows.
  • Review of common trust and information needs before booking.
  • Assumption-labeled persona and journey map.
  • Planned usability test of the booking task.

UX Challenge

Balance service education, trust signals, and booking speed without adding unsupported medical or treatment claims.

Design Opportunity

Mobile-first service booking UX for a high-consideration decision journey.

Deliverables

  • Research plan
  • Competitive audit
  • Persona assumption
  • Journey map
  • Mobile user flow
  • Low-fidelity prototype
  • High-fidelity responsive screens
  • Usability findings

Planned Findings

  • Needs validation: users may need price and consultation details before choosing a time.
  • Needs validation: unclear service names can increase hesitation.
  • Needs validation: confirmation screens should explain what happens next.

Iterations To Show

  • Add a service comparison step before date selection.
  • Use plain-language booking labels.
  • Add confirmation copy that explains response time and next action.

Accessibility Considerations

  • Use visible labels for date and time controls.
  • Avoid relying on color alone for selected states.
  • Use readable type sizes on mobile.
  • Ensure tap targets are large enough for mobile use.

Outcome

Planned deliverable: a mobile-first case study showing research assumptions, a booking flow, prototype screens, testing notes, and iteration rationale.

What this shows recruiters

Demonstrates end-to-end UX process and connects to Chanin's beauty-industry marketing and chatbot experience without claiming fake client results.

What I learned

  • High-consideration services need trust and education before conversion.
  • Mobile booking UX must make the next step clear at every screen.
  • Claims in beauty-service UX must be handled carefully and verified.

Next Steps

These actions must be completed before the case study is treated as job-ready evidence.

  • Choose 3-5 public competitor examples.
  • Create low-fidelity wireframes.
  • Run the first usability test.
  • Replace assumptions with validated observations where possible.